Competition comes in various forms – there are new categories and new concepts being created or evolving all the time. You need to compete with the promotional capabilities of these competitors and leverage your imagination and flexibility.
Profit growth is the top priority. Most owners of table service restaurants know a POS system will help reduce costs and increase efficiencies, but that is not enough in today’s super competitive environment. Profitability comes from both efficiencies and RevPASH (revenue per available seat hour). This unit of measure is increased by “topline” growth as well. You need promotional tools and staff incentives to drive this kind of growth.
Many table service operators provide delivery and/or takeout as an option for their customers as a competitive edge. This is a different type of food service and your systems need to be able to adapt. Aditionally, you may need make your restaurant available for advance bookings, parties or events.
Restaurant profitability increases exponentially with additional locations and may also provide future franchisee opportunities. You can not be everywhere at once. Centralized management and monitoring may become essential as you grow.